Services
We solve business problems with print
All printed items in your organization should serve a specific purpose. They keep your manufacturing lines moving, organize your workflows, and equip your sales teams to close deals.
PromotionWorks acts as your dedicated print agency, making sure the proper processes are in place and that your strategy will achieve its intended goals, as well as handling the sourcing and distribution so your team stays focused on what it does best.
Purchasing support
We bring the procurement expertise to get the specs right the first time.
The difference between buying print & solving problems
A traditional printer manufactures exactly what you order, even if the specifications are wrong for the problem you are trying to solve. Does your team have the time to oversee effective print processes, ensure branding consistency, manage multiple vendors, and absorb hidden costs while at the same time keeping up with day-to-day responsibilities?
As a print agency, PromotionWorks provides analysis-driven oversight through the entire process. By asking "Why?" before asking "How many?", we make sure every label, form, and printed item you use improves the process and solves a problem—whether it is on your manufacturing floor, in your warehouse, or in the field.
Purchasing support
We bring the procurement expertise to get the specs right the first time.
Your team was hired to do a specific job, and it probably wasn't sourcing print materials. Every hour your staff spends sourcing forms, comparing quotes, tracking down printed items of any kind, or managing a missing order is an hour away from their actual work. If you run a multi-location business or franchise, leaving print buying to individual departments means you lose your volume buying power and your branding quickly becomes inconsistent.
PromotionWorks is your print procurement partner.
We manage every technical detail and manufacturer relationship on your behalf, giving your staff back the freedom to focus on the work they were actually hired to do.
No equipment limitations
A traditional printer has to fit your project onto the machines they happen to own. We don't share those limits. We find the exact manufacturer to produce your specific item, keeping your costs down and your quality high.
Smarter product specs
Legacy files are carefully evaluated before entering production, rather than simply being remade without question. If analysis shows a change should be made we fix the specs to remove waste before it ever goes to the manufacturing process stage.
Reliable fulfillment and distribution
We manage the distribution of your forms, labels, and all your printed items making sure everything is in the right hands at the exact right moment to keep operations running smoothly.
Business development
Good outreach shouldn't be dragged down by bad logistics. We handle the technical details, so your budget goes exactly where it belongs: finding the right new customers.
Digital marketing casts a wide net, but targeted print builds deep brand awareness and trust. The challenge for most businesses is pulling those pieces together. We manage the print execution on your behalf, so your growth plans make it out the door.
Hitting your growth targets requires physical outreach.
PromotionWorks analyzes the specific customer numbers and sales values you need to achieve, then coordinates the printed tools required to make it happen.
Lead generation support
Digital messages are easily ignored, but physical assets get noticed. We develop the specific printed tools and sales strategy required to reach your target audience and get your foot in the door.
External coordination
Putting together a massive mailing program or a client recognition campaign can bring your internal workflows to a halt. We take the assembly and distribution completely off your plate, so your outreach scales up without burning out your team.
Lower mailing costs
Direct mail and fulfillment are full of hidden expenses if you don’t know distribution. We oversee the entire distribution process, finding the postal and packing efficiencies that make your outreach campaigns much more cost-effective.
Marketing support
PromotionWorks manages all aspects of your print programs to keep your brand consistent and focused on your growth strategies.
Getting a logo to look exactly the same on a paper brochure, a vinyl decal, and textiles like cotton shirts takes strict technical oversight. That consistency disappears when different people, departments, or locations handle their own ordering.
The right specs for the job
You don’t want your technical labels peeling off or your corporate brochures feeling flimsy. We analyze the specific application for every item, from product decals to advertising collateral, and source the exact materials required to keep your brand looking sharp across paper, vinyl, and textiles.
Exact colour matching
Brand colours on paper can look completely wrong on printed materials if the production process isn’t properly managed. We manage these details across every platform, so your brand looks its best.
Signs and large format
We coordinate the production of all physical branding, including pylon signs, fascia, wayfinding, and large format graphics for both indoor and outdoor environments.
Event and trade show support
From trade show booths to the promotional give-aways sitting on your table, we coordinate the complete production and delivery of all your event requirements. Everything arrives on time so your team can just show up and sell.
Manual assembly and kitting
Multi-item packages and employee recognition kits take a lot of hands-on work to put together. We source the individual items and coordinate the manual assembly, keeping the tedious kitting work off your team's desk.
Sales support
Give your sales reps finished, field-ready tools.
Your people can give a great pitch, but the printed materials they leave behind have to do the heavy lifting once the meeting is over. If a product brochure feels flimsy or a manual falls apart, buyers will assume you are just as unreliable. We make sure your sales team is equipped with materials that match the quality of the business you are actually running.
PromotionWorks sources print materials that clearly articulate your unique selling points and give buyers a clear reason to choose you.
Product analysis
We analyze your sales process before anything goes to manufacture, making sure the physical tools effortlessly solve a problem instead of just taking up space in a briefcase.
30 years of getting the specs right
Our production oversight is backed by three decades of field experience supporting business development, marketing, and sales programs of all kinds. Your materials will consistently reflect the quality of your business.
Field-ready manuals
A training manual is useless if it falls apart on the manufacturing floor. Operational documents and training guides are produced using materials specifically chosen to survive the exact environments where your staff (or customer) uses them.
Collateral that sells
Presentation materials should clearly communicate why a buyer should choose you. Professional production ensures that your sales team always has effective, field-ready tools at their disposal.
The PromotionWorks advantage
Sourcing without limitations
Printers sell you what they can make. We find what you truly need. Because we have been doing this for a long time, we can analyze your requirements (physical and tactical) and end up at the manufacturer built to execute your specific solution efficiently and cost effectively.
Expert process analysis included
We start by asking what problem you are trying to solve. By analyzing your workflows and communication gaps first, we ensure the solution outcome indeed improves your daily operations. Instead of charging consulting fees to uncover these improvements, we build this expertise directly into our standard process.
Lowering true print costs
The true cost of print includes the hours spent sourcing it and the mistakes made along the way. We work with your team to ensure the outcome enables them to focus on revenue-generating work and a lower your cost of doing business.
Frequently asked questions
What types of products can you source?
Our sourcing capabilities are virtually limitless. If it's printed or printed on, we can provide it. Common organizational workflow products include operational business forms, stationery, training manuals (training or instructional), and production labels. We also manage the production of marketing collateral, promotional items, branded apparel, and signs, including wayfinding, outdoor advertising, and trade show booths.
How do you make sure that our brand stays consistent across different materials?
Reproducing colour and quality can shift a great deal between paper, decals, apparel, or billboards that are 30 feet wide and 10 feet high. Over the years we have worked with all the materials and products that are part of our offering, and it is that experience we bring to every new project. We provide knowledgeable central oversight for every printed item, coordinating the technical specs across all manufacturing platforms to make sure your brand stays consistent across products and locations.
How does PromotionWorks support my manufacturing floor operations?
In all businesses, there are at least nine key operations; we have worked in all of them providing the capabilities to be more efficient at a lower cost. For manufacturing, we analyze your production process to determine how products are identified and moved. We ensure your products use the correct technical specifications for your specific environment so that the solutions we recommend remain useful and legible through the entire process.
Can you help me if I don't have a large internal team?
Yes. Since over 97% of all Canadian businesses have fewer than 10 employees, we know that having the staff to do everything on-site is almost impossible. We act as an extension of your organization, passing on decades of experience in the print and business process improvement industries. We handle the analysis, procurement, and implementation of all our solutions so you don't have to hire additional staff for non-core tasks.
What is the benefit of your product analysis for my sales team?
We help you clarify why customers buy from you instead of your competitors. Most sales materials focus on features, but we help you communicate the actual benefits to your potential customer. By analyzing your sales cycle and producing durable, professional tools, we ensure your collateral continues the sales process long after your representative has left the meeting.
Why do you ask "Why?" when I just need a price for a form or label?
Many organizations use certain products simply because they have always used them. We ask "Why" to understand the process the product is supporting. Often, our analysis reveals that changes to a legacy product could create a better process or reduce waste. Challenging legacy specifications allows us to identify and remove costs before anything is printed.
Can you help design a more efficient workflow for my documentation?
Yes. We have designed many workflow systems for clients that have saved them significant amounts in operational costs. We analyze how information flows through your organization and identify where physical documentation could be the best tool for the job.
What if I need a very specific or unusual product?
Because we are not limited by the capabilities of a single facility, we can source almost any item that is printed or printed on. If a product is related to operations, sales, marketing, or promotion, we can find the right manufacturer to produce it. Our goal is to provide the exact item required for your specific need, no matter how specialized.
Put your print to work
Every operational gap costs you money. We pinpoint those breaks and deliver the printed tools to close them, from the warehouse to the boardroom. Contact us to start a conversation.